About Amelia McNamara — Structured. Profitable. In Control.

About Amelia

The person
behind the
numbers.

Accounting technician, business strategist, Ireland’s only Profit First Professional, mum of two — and someone who built everything you see here from scratch, without backing or funding, because she knew exactly what founders were up against.

Accounting Technician Profit First Certified CPD Accredited Strategist Xero Partner Cork, Ireland
Amelia McNamara
Ireland’s only Certified
Profit First Professional
McNamara & Co.

My Story

From corporate finance to Ireland’s most distinctive business partnership.

I grew up in London, moved to Cork, and spent over 16 years building a career in finance — from small family businesses to multinationals. I self-funded my education while working full-time and bartending in the evenings, completing my Accounting Technicians qualification before earning a degree in Accounting at CIT.

My last corporate role before starting McNamara & Co. was Global Team Lead of the Corporate Card and Expenses team at Gilead Sciences — one of the world’s leading biopharmaceutical companies. I helped build and launch their corporate card programme globally: 13,000 employees, 4,000 cardholders, across every country Gilead operates in. That’s the kind of financial and operational complexity I was managing before I went out on my own — and it’s exactly why I can sit at the intersection of CFO, COO and CEO for the founders I work with now.

“I launched McNamara & Co. without any financial backing and no access to funding — because I knew exactly what founders were up against. I’d seen it from the inside.”

In 2022, my first daughter Grace arrived, and I was faced with a choice that too many women in Ireland still face: career or family. There was no part-time option. No nearby family support. Having lost my own mother at a young age, I was not prepared to miss the moments that matter most.

In July 2023, I stepped away from corporate life and built McNamara & Co. from scratch. A few weeks in, I discovered I was expecting my second daughter, Lilly. No funding. No backing. Just a very clear sense of what I was building and why.

More recently, I was diagnosed with ADHD — which explained a lot about the way I think, the way I work, and how I’ve always moved between detail and big-picture strategy with unusual ease. I’m currently training as an Advanced ADHD Coach with the Neurodiversity Training Academy, a specialism I’ll be bringing into my work from later in 2026.

Amelia McNamara working
Amelia McNamara Amelia McNamara with books Amelia McNamara in a meeting

What drives everything

The principles behind
the work.

01
Integrity
No shortcuts. No grey areas. Decisions are made with compliance, ethics and long-term trust in mind — always. That includes how the business is structured and how clients are charged.
02
Structure as Freedom
Real financial freedom doesn’t come from earning more — it comes from understanding what you have and building a structure around it. Profit First isn’t a method. It’s a permanent mindset shift.
03
Pioneering
Being Ireland’s only Certified Profit First Professional wasn’t an accident. It was a deliberate move to bring something genuinely different to the Irish market. This brand leads, not follows.
04
Respect
Non-negotiable, and it goes both ways. Clients are treated with professionalism and clear communication. The same standard is expected in return. Boundaries are structural — and they’re what makes this reliable.
05
Empowerment
The goal is never dependency. Every client leaves with more capability, more clarity, and more confidence than they arrived with. Founders who own their numbers — not founders who need their advisor to explain them.
06
Freedom by Design
This business was built to fund a life — not the other way around. That belief runs through everything: the offers, the boundaries, the work. And it’s exactly what’s built for every client.

The Credentials

Built on real expertise.
Not just good advice.

16 years in finance, a global corporate leadership role, formal qualifications, and the only Profit First certification in Ireland. Before McNamara & Co., the work was running financial operations at a scale most business advisors have never seen.

Qualification
Qualified Accounting Technician (ATI)
Education
Bachelor’s Degree in Accounting, CIT
Certification
Ireland’s Only Certified Profit First Professional
Accreditation
CPD Accredited Business Strategist
Partner
Certified Xero Partner
Recognition
Xero Community Impact Award Winner 2025
Corporate
Global Team Lead, Corporate Card & Expenses — Gilead Sciences
(13,000 employees · 4,000 cardholders · global rollout)
Experience
16+ years across finance — Apple, Gilead Sciences & beyond
Community
Board Member, The Club Women’s Network · Network Ireland Cork
Coming 2026
Advanced ADHD CoachNeurodiversity Training Academy · May 2026

McNamara & Co.

The accounting practice built on structure and standards.

McNamara & Co. is the accounting and compliance practice behind the advisory — deliberately small, deliberately selective, built for established Irish founders who want a professional financial partner, not just a bookkeeper. Clients work directly with me. No juniors, no handoffs, no being passed around. Fully digital, Xero-only, process-led from day one.

Visit McNamara & Co. →
Full bookkeeping & accounts management via Xero
Monthly management accounts & financial reporting
Year-end accounts, corporation tax & VAT
Payroll management & Revenue liaison
Profit First methodology embedded throughout
Specialising in service-based businesses & online founders

Work With Amelia

Ready to build something structured, profitable and in your control?

One offer. One partner. Your accounting handled, your profit built in, your strategy held by someone who sees the whole picture. If you’re generating €15k+ a month, let’s talk.